Case Study: Onmaries Brand Identity Design
Onmaries is a bespoke tailoring brand located in Abuja, Nigeria, specializing in crafting handmade tailored clothing. The brand owner expressed a need for a distinctive identity that would serve as both a monogram and a wordmark.
The primary goal was to create a brand identity that would set Onmaries apart in the competitive tailoring market. The identity needed to reflect the brand’s commitment to craftsmanship and elegance while being versatile enough for various applications.
Comprehensive research was conducted to understand the brand, its values, and the target audience. Market analysis revealed opportunities for differentiation, and competitor analysis provided insights into existing visual identities in the industry.
Concept Development:
Inspired by the art of tailoring and the brand’s dedication to precision, the concept of using a safety pin as an icon was born. This symbol represented the brand’s attention to detail, craftsmanship, and the idea of stitching elements together. The letter “O” in “Onmaries” was ingeniously integrated with the safety pin, creating a unique and memorable visual element
Design Elements:
The chosen elements included a distinctive safety pin icon merged with the letter “O,” accompanied by a complementary wordmark. The color palette was carefully selected to convey sophistication and professionalism, with deep blues and elegant grays.
Logo Design:
The safety pin icon merged with the letter “O” was meticulously designed to strike a balance between elegance and creativity. The curvature of the safety pin echoed the shape of the letter, creating a harmonious and cohesive visual representation.
Visual Identity:
The visual identity extended beyond the logo, incorporating the chosen color palette and typography. The typography exuded a timeless elegance, aligning with the brand’s tailor-made approach.
Applications:
The new brand identity was applied across various touch points, including business cards, clothing labels, packaging, Mockups showcased how the identity seamlessly integrated into the brand’s environment
Before finalizing the design, the concept was shared with potential users to gather feedback. The response was overwhelmingly positive, confirming the concept’s effectiveness in resonating with the target audience.
The new brand identity successfully captured the essence of Onmaries. The safety pin icon merged with the letter “O” became a recognizable symbol synonymous with craftsmanship and tailor-made excellence. The positive feedback from users validated the design’s appeal and effectiveness