Technical Case Study: Ovish Creative Agency Brand Identity Design
Introduction:
Ovish Creative Agency is a start-up offering multi-creative solutions for businesses struggling with visibility. This case study details the technical and strategic approach to crafting a brand identity that encapsulates the agency’s collaborative spirit and innovation-driven ethos.
Initial Contact and Exploration:
The project began with a discussion initiated through Instagram. A call revealed the client’s vision of a collaborative creative agency. The agency’s primary focus was on offering innovative solutions to enhance visibility for struggling start-ups.
Brand Name Development:
Given the challenge of finding a distinct name, the approach was to create an invented brand name. The inspiration for “Ovish” came from observing the successful naming strategies of established brands. It was derived from “visa,” with the addition of the letter “o” at the beginning and the replacement of certain letters to form a unique and meaningful name.
Meaning and Significance of “Ovish”:
“Ovish” was discovered to have multiple meanings that aligned with the brand’s values. The name has Indian (Sanskrit) origins, representing “Born to be leadership or executive.” Additionally, Google search yielded meanings like innovation, independence, determination, courage, sincerity, and activity.
nd memorable visual element
Identity Design Concept:
The core concept of the brand identity was inspired by an anchor point in design software. This anchor point metaphorically represented the agency’s role in connecting businesses to visibility. Just as anchor points join elements, Ovish aimed to link small businesses with enhanced exposure.
Design Process and Iteration:
Drawing on the founder’s extensive experience and tangible insights, the identity’s design was meticulously developed. The process involved refining the anchor point concept to ensure it resonated with the agency’s mission. The design was iterated upon to strike the right balance between visual aesthetics and conceptual depth.
Symbolism of the Anchor Point:
The anchor point’s symbolism aligns with Ovish’s commitment to supporting businesses by facilitating connections. Just as anchor points provide stability and foundation, Ovish aspires to be the foundation for businesses’ growth by anchoring them to visibility and success.
Visual Identity:
The visual identity extended beyond the logo, incorporating the chosen color palette and typography.
Founder’s Influence: The founder’s expertise, particularly in product-related work, played a pivotal role in refining the identity’s details. This influence ensured that the design not only looked appealing but also communicated the agency’s core purpose effectively.
Anticipating Launch: As the brand prepares for launch, the well-crafted identity is poised to make a strong impact. The identity’s blend of meaningful concept and refined design positions Ovish Creative Agency as a dynamic and innovative force in the competitive creative solutions landscape.
